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GenAI Revolutionizing Smartphones: The Next Era in Mobile Technology

GenAI Revolutionizing Smartphones: The Next Era in Mobile Technology

How Generative AI is Transforming Premium Smartphones with On-Device Intelligence and Advanced NPU Integration

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SEMI VISION
Dec 23, 2024
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GenAI Revolutionizing Smartphones: The Next Era in Mobile Technology
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Generation AI SmartPhone

Source: TSMC

The rapid growth of GenAI Smartphone penetration from 2024 to 2028, projecting a 4X increase during this period. It compares the adoption of GenAI Smartphones v.s Traditional Smartphones, highlighting the shift in the smartphone market.

Key Points:

  1. GenAI Smartphone Features:

    • NPU Performance: Neural Processing Unit (NPU) exceeding 38 TOPS.

    • Multimodal Capabilities: Integration of advanced features such as voice, text, and image processing.

    • Hybrid Operations: Combines cloud and edge computing for enhanced functionality.

    • Embedded Pre-Trained SLM (Sparse Linear Models): Improves AI processing capabilities.

    • Enhanced User Experience: Focused on delivering superior and more intelligent user interactions.

  2. Market Impact:

    • Growth in the High-End Market: GenAI Smartphones will drive growth in high-end segments and gradually expand into mid-range markets.

    • Shift in Smartphone Ratios:

      • 2023: GenAI Smartphones accounted for 6% of shipments.

      • 2024: Expected to rise to 17%.

      • 2025: Predicted to reach 32%.

      • 2027: Forecast to make up 56%.

      • 2028: Projected to dominate at 68%, overtaking traditional smartphones.

The transformative impact of GenAI Smartphones on the market, driven by their advanced AI capabilities. By 2028, they are expected to become the dominant choice for consumers, revitalizing growth in the smartphone industry and reshaping user expectations.

Applications in Edge AI

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